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In the Asian market, "Chelsea Jersey" has a special cultural resonance. The special edition jersey launched during the 2019 Spring Festival cleverly incorporates the Chinese characters "Blue Lion" into the design. The blue and gold color scheme is full of festive atmosphere and set a sales record in the Chinese market. Since then, the club has launched Asian-only styles every year, and the 2021 dragon-patterned away jersey has become a hot item in the collector"s circle.

 

Digital experience is another highlight of Chelsea in the Asian market. Through the official WeChat applet, fans can use AR technology to "try on" the latest jerseys and customize their own Chinese print numbers. The "Digital Collection" project launched in 2023 allows fans who buy physical jerseys to also get the NFT version. This innovative model is very popular among young consumers.

 

The development of the Japanese market is also successful. The limited edition jerseys for the Sakura season perfectly combine traditional Ukiyo-e elements with modern design language. The 400 pieces sold only in the Tokyo flagship store were sold out instantly. "Chelsea Jersey" is embracing Asian culture with an open attitude and becoming a bridge connecting football fans in the East and the West.